Client

UNA is a Ukrainian brand of unique handmade jewelry by Natalka Denysenko; the idea of the brand is not about shine, but about meanings, feminine strength, and individuality.

Task

Create a landing page that conveys the atmosphere of a unique brand and converts traffic from Instagram and organic sources, keeping the focus on symbolism and handmade work. The page design should be minimalist and concise.

Solution:

• Minimalist style with large object photos and short slogans-messages about femininity and uniqueness.

• Design adaptability ensured for comfortable viewing on different devices.

• UX/UI elements were used to guide the user towards the target action - ordering or contacting.

Result

The landing page conveys the values of UNA - femininity, strength, and uniqueness - and serves as a tool for attracting an audience from targeted advertising, Instagram, and media activities of Natalka Denysenko.